If you want to understand any game- just study the winners and the losers of that game.
India’s wireless phone subscriber base crossed the 1 billion (100 Crore or 1000 million) users mark in 2016, as per data released recently by TRAI.
- Users– It will not be an exaggeration to assume that over 50% of these users (500 million), use their mobile phones for about 5-10 minutes a day.
- Callers- Let us say that another 50% of them, ~250 million people experience a call drop every day. This will mean 25 crore people have to redial the connection they were talking to.
- Droppers- If after doing all the additions and subtractions (some people do not redial), lets say these call drops enhance their total outgoing calls by ~2 minutes everyday. This will result in 50 crore minutes of additional outgoing calls. It is the consumer who loses the most.
- Winners- A cool incremental revenue of 25 crore INR at the rate of 50 paise per minute for these 50 cr minutes per day. On a yearly basis the number could be ~9000 crore.
These numbers are conservative estimates and I can easily vouch for them from my experience. Everyday I experience on average, 4-5 call drops during my total 30-60 minutes of call time. Imagine the drops in case of customers with heavy usage?
I am not a conspiracy theorist but it is interesting to observe what a meagre change of ~50-100 INR in the monthly bill of one user could mean for the entire industry. Who benefits and who loses?
No attempts to implement the call drop penalty clause on telecom companies by TRAI have been successful, till date.
Hope the quality of network improves in our country sometime soon.
#The views are authors personal views
Image source credit- Web