Become Sensible Consumers and Handle Consumers Sensibly- Lessons in Corporate Communication

Almost every day when I check my social media news feed or linkedin feed, I always find a long open letter with #hashtags like #neverusethisbrand #theyarecheaters #youjustlostaclient #lasttimeiuseyourservice. Yes, we live in a world where one troubled consumer can broadcast his or her experience to the entire world. This definitely tarnishes the reputation of the…